What goes into making a site search relevant?  Words.  Robots scan text.
                       
Simple isn't it?  Yes, but...
If you want folks to find your site, there are many SEO tactics used.  I've been experimenting and getting excellent results with mini-sites and blogs I've been developing.   Writing fresh content, Title Tags and link popularity are proof that these strategies work - a blog I launched mid-Nov 2006 has a PR 3 as of 10 Jan 07.  WOW!!! 

What's the scoop?

1. A relevant domain name sure helps.
2. Title tags with relevant keywords are urber important.
3. Content matched to Title Tags - need I say more???
4. Relevant words about the Site's reason for being live.

All good stuff but now visitors are on the site, great, but are they going to stick?

Stickiness has to do with a user finding you from their search and that you are the site to satisfy their purpose - they stay and cruise through.  Hopefully they perform your goal - fill out a lead form, contact you, buy a product, download information, etc. Keep in mind when you are developing copy

• Users SCAN words
• Bullets are good
• Hyperlinks are excellent - they can be the path to conversion
• Bold text is nice
• Messaging buttons with words -
• Contact Us.
• Add to Cart.
• Need Directions?
• Store Locator.

Pretty easy to get the gyst, isn't it?  There's more, much more.  Check back or sign up as a subscriber to this blog for more information about professional search engine copywriting and relevant words.

**Viktorya is an artist, SEO copywriter, Blog designer and contributor, and co-owner of the advertising
agency Go Traffic Interactive in Napa and Sacramento CA.