Most Effective dates to Email newsletters
I received Catherine Seda's newsletter - oops, I got it on Monday -
I clicked through to her blog and read an entry she made in Sept 06 about the best days for sending out email newsletters. According to an eROI study, the hightes open rate is Tuesday, second best day is Sunday, worst - Saturday.
My company, Go Traffic Interactive, based out of Napa and Sacramento CA provides email blasts for our clients; we will monitor the results from Cat's advice. Go Traffic Interactive has coast to coast clients - one of the most recent is a cosmetic surgeon with offices in San Franciso and New York. One of our Napa client's, an online wine seller, JV Wine has had tremendous success from our email blasts.
Cat's article has merit. Read on... Thanks! Viktorya
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Saturday, September 30, 2006
What's the Best Day to Send E-Mail?
Want to improve your e-mail open and click rates? Consider changing your broadcasting schedule. Simply sending your message out on a different day of the week could raise your recipients’ response. According to an eROI study of approximately 100 million marketing e-mail messages sent between January and March 2006, those received on Tuesday had the highest open rate (26.4 percent). Sunday was second best (25.9 per-cent). The worst day? Saturday, at 24.1 percent.
Remember, an open rate only means your e-mail is being seen, not necessarily clicked. Here, Monday ranked last (4.5 percent). Marketing e-mails received on Tuesday and Sunday boasted the highest click rates of the week (6.2 percent and 6.6 percent, respectively). Because they scored highest in the open-and click-rate categories, consider testing these days. But don’t forget to consider your audience— Tuesdays may be better for reaching the at-work crowd, but Sundays may work for reaching those at home. Of course, the ultimate statistics to consider are your sales. Knowing which day more customers click your e-mail and buy from you is far more important than knowing industry trends. That said, knowing
what generally works for web marketers can certainly start you in the right direction.
Reprinted from Catherine Seda's "When To Send" article in Entrepreneur magazine
I clicked through to her blog and read an entry she made in Sept 06 about the best days for sending out email newsletters. According to an eROI study, the hightes open rate is Tuesday, second best day is Sunday, worst - Saturday.
My company, Go Traffic Interactive, based out of Napa and Sacramento CA provides email blasts for our clients; we will monitor the results from Cat's advice. Go Traffic Interactive has coast to coast clients - one of the most recent is a cosmetic surgeon with offices in San Franciso and New York. One of our Napa client's, an online wine seller, JV Wine has had tremendous success from our email blasts.
Cat's article has merit. Read on... Thanks! Viktorya
——————————————————————————————————————————————————
——————————
Saturday, September 30, 2006
What's the Best Day to Send E-Mail?
Want to improve your e-mail open and click rates? Consider changing your broadcasting schedule. Simply sending your message out on a different day of the week could raise your recipients’ response. According to an eROI study of approximately 100 million marketing e-mail messages sent between January and March 2006, those received on Tuesday had the highest open rate (26.4 percent). Sunday was second best (25.9 per-cent). The worst day? Saturday, at 24.1 percent.
Remember, an open rate only means your e-mail is being seen, not necessarily clicked. Here, Monday ranked last (4.5 percent). Marketing e-mails received on Tuesday and Sunday boasted the highest click rates of the week (6.2 percent and 6.6 percent, respectively). Because they scored highest in the open-and click-rate categories, consider testing these days. But don’t forget to consider your audience— Tuesdays may be better for reaching the at-work crowd, but Sundays may work for reaching those at home. Of course, the ultimate statistics to consider are your sales. Knowing which day more customers click your e-mail and buy from you is far more important than knowing industry trends. That said, knowing
what generally works for web marketers can certainly start you in the right direction.
Reprinted from Catherine Seda's "When To Send" article in Entrepreneur magazine
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